Launch of new Poly Blonde line: Now indulging the hair also with indispensable Protein Care.

Re-launches with several packaging-reworks. Care Balm and Highlights Light and Super enhance the Poly Blonde range.

Introduction of modernised Poly Blonde-formula with a caring treatment enriched with camomile to shield the hair structure and to ensure supple, radiant and shining hair.

Introduction of Poly Blonde, the first coloration and lightening line especially designed for blondes.

Poly Blonde also launches Easy Highlights, first to feature the patented Easy Highlight Applicator, which allows easy application and provides individual blonde highlights with a full gloss effect.

The former Intensive-Lightener Medium (L2) is re-launched with pH-mild technology. The patent pending new pH-mild formula provides gentle care and radiant shine, also for fine and sensitive hair.

Intensive-Lightener L1 re-launch with a new ammonia-free formula that offers intensive lightening without unpleasant colors.
Launch of new Duo Color Highlights with the patent-pending Duo-Color-Applicator Bottles.
The Blonding Crèmes are enhanced with Volume Lift
Complex, adding up to 40% more volume to Ash and Pearl Blonde.
Nordic Colors is now called “Nordic Blonde”.
In 2006, Poly/Nordic Blonde can be bought in Germany, Scandinavia, France, Russia, Ukraine, Italy, Spain, Australia/New Zealand, Austria, Switzerland, Benelux and Spain.