Innovative Brands
Innovations are of great strategic importance for Henkel, because they provide the basis for our future business portfolio. Already today, more than 30 percent of our annual sales are generated by new, innovative products introduced during the preceding three years.
Persil, Somat, Fa, Gliss Kur, Pritt, Metylan, Liofol or Loctite – as varied as the brands and technologies from Henkel are, they have one thing in common: they are based on considerable know-how and innovative ideas. We are constantly at work to perfect our products and production processes, so that we can meet even better the needs of our customers and the consumer. Successfully. Below you will find examples of the many innovative products from Henkel.
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New fabric softener series in Eastern Europe formulated for an exceptional wellness experience: the four exotic variants Tahiti Relax, Bali Sensation, Hawaii Secrets and Tropical Energy are characterized by their particularly attractive fragrances and a wonderful softness of the laundry. The fragrance compound is encapsulated to ensure extra-long-lasting freshness. silan.com
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Edgy styling brand Got2b has set a further growth-imparting boost with the launch of Got2b Powderful. This innovative styling powder immediately generates volume or mattifying structure effects, depending on the product variant. Thanks to the revolutionary powder consistency, the product neither weighs down the hair nor leaves residues. got2b.eu
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The new Pattex PU foam offers exceptional economy and, thanks to its effective adhesive properties, is both easy and safe to use. Its improved insulation performance also promotes energy efficiency. And, with its low toxic content, it is the first PU foam to satisfy recent European legislation, enabling it to be purchased freely over the counter in retail stores. pattex.com