The "Henkel Art.Award" initiated by Henkel Central Eastern Europe (Henkel CEE) was named the winner of the PR Report Award in the category "International PR Strategy". For the fourth time, the German trade magazine PR Report awarded prizes in Berlin for the most successful people and best campaigns within the PR industry in the German-speaking parts of Europe.
 
Award
The concept of the Henkel Art.Award was also convincing enough to the 22 member jury of the PR Report Award. In Berlin, the Henkel Art.Award ended up as the winner in the category "International PR Strategy". The publication bestowed 22 awards in 21 categories, selecting among a total of 301 entries. "Henkel considers the PR Award to be an important honor and recognition within the communications branch in the German-speaking parts of Europe. The cross-border, multi-national communications concept of our art prize reflects the role of Henkel CEE as regional headquarters", says Sabine Schauer, Henkel's Corporate Communications Director for Europe, Middle East & Africa.